Brand Experience & Digital Marketing Leader

B2B marketing professional with 8+ years of experience leading brand initiatives, multichannel campaigns, and marketing technology programs in industrial and corporate sectors. Skilled in brand strategy, digital marketing, team leadership, and vendor management. Proven success in growing engagement, subscriptions, and lead conversions through data-driven campaigns and customer-focused experiences.

Core Expertise:

• Website & SEO Management: Technical SEO, Website Performance Optimization, Conversion Rate Optimization, Multi-site Management
• Analytics & Reporting: GA4, SEMrush, Ahrefs, Google Search Console, Screaming Frog, Data-driven KPI Reporting
• Content Strategy: Content Creation, Copywriting, Social Media Management, Multi-channel Content Distribution
• Marketing Technology: CMS Management, Marketing Automation, CRM Integration, Vendor Management
• AI & Emerging Technologies: AI Chatbot Implementation, Voice Search Optimization, Marketing Automation Tools
  
  Recent Achievements:
  🎯 Led complete homepage redesign and UX optimization at collierscanada.com
  🎯 Pioneered AI ChatBot implementation and national web chat rollout
  🎯 Developed personalization strategies with user journey mapping
  🎯 Pioneered national Podcast and Webinar Program