Project Planning & Coordination

Collaborated with Product, Development, and Content managers through weekly stand-up meetings to align on project milestones, priorities, and roadblocks. Acted as the Canadian market stakeholder by maintaining consistent communication with leadership, providing progress updates, and escalating issues when needed.

UX & Information Architecture

Contributed to the design of the Mega Menu structure, later adopted globally. Partnered with front-end developers to refine sizing for new components, ensuring existing marketing assets could be repurposed efficiently. Worked closely with the Content team to define character limits for headers and body text, optimizing readability across devices.

Staging & Component Validation

Coordinated the setup of the staging environment and collaborated on homepage drafts using test blocks prior to component deployment. Reviewed agency demos alongside other stakeholders to ensure branding accuracy and adherence to visual guidelines.

SEO & Conversion Optimization

Supported the implementation of on-page and off-page SEO strategies to strengthen organic performance. Helped establish A/B testing protocols to refine layouts, messaging, and CTA effectiveness.

Launch & Quality Assurance

Contributed to monitoring progress against timelines, helping ensure the homepage launched on schedule. Worked collaboratively with stakeholders to resolve roadblocks, address leadership feedback, and align outcomes with business goals.

Key Achievements:

Served as the Canadian market lead in a collaborative homepage redesign project, contributing to globally reusable components. Strengthened cross-team alignment through structured communication. Delivered a brand-consistent, responsive homepage that balanced SEO best practices with conversion-focused design.

Global Knowledge Sharing

Partnered with global teams to share the Canada launch playbook, documenting best practices and adoption guidance to inform international rollouts.

Strategic Planning & Conceptualization

Played a key role in defining program objectives to establish thought leadership in commercial real estate and drive audience engagement. Collaborated with cross-functional and international managers to shape a comprehensive content ecosystem strategy, including podcast episodes, webinar series, and cross-channel promotion. Co-created the global adoption playbook and advised international teams on best practices following the Canadian launch.

Technology & Budget Planning

Partnered with internal stakeholders on technology selection for podcast hosting, digital asset management, and analytics tools. Contributed to budget planning for program setup, production, and promotion. Supported the design of a technical roadmap covering workflows, feed integrations, and analytics tracking.

Program Setup & Infrastructure

Set up accounts across platforms (podcast hosting, video channels, analytics dashboards).Connected content feeds and integrated with digital ecosystem for seamless distribution. Built vanity landing page for the podcast program and individual episode landing pages.

Creative Collaboration

Coordinated with the internal creative studio to outline asset requirements. Contributed to creative briefs and provided input on visuals, including program logo and episode graphics. Ensured branding consistency across digital and promotional materials.

Content Planning & Scheduling

Partnered with local teams to develop work-back schedules and episode pipelines. Supported coordination of guest schedules, production timelines, and approvals. Aligned with global colleagues on cross-channel promotion plans for maximum reach.

Program Launch & Promotion

Worked with marketing teams to roll out promotional campaigns across multiple channels. Contributed to real-time monitoring of campaign performance and engagement. Supported audience engagement efforts through newsletters, social media, and internal communications.

Analytics & Reporting

Tracked KPIs including subscribers, video views, landing page visits, and overall engagement. Produced regular performance reports to evaluate program success and inform iterative improvements. Achieved 75% year-over-year engagement increase, establishing program as a benchmark for other regions.

Global Knowledge Sharing

Acted as a key stakeholder for Canada in global knowledge exchange, sharing insights and lessons learned from the pilot launch. Helped document best practices and provide adoption guidance to international teams for replication.

Project Initiation & Planning

Worked closely with internal and external stakeholders to define objectives, success criteria, and project scope. Played a key role in shaping the roadmap for pilot implementation and national launch of the new marketing system. Contributed to aligning project milestones with business goals to support smooth adoption across all regions, with a focus on the Canadian market.

System Migration & Template Transition

Partnered with cross-functional teams to migrate legacy corporate email templates into the new marketing platform. Conducted an audit of existing templates and collaborated on documenting business requirements for dynamic templates. Helped design use cases for dynamic content blocks integrating data from internal databases and client-facing websites.

Requirements, QA, and Stakeholder Alignment

Contributed to drafting functional requirements and design guidelines for corporate email templates. Facilitated review sessions with stakeholders to ensure alignment across regions. Supported Quality Assurance testing of new templates to validate accuracy, functionality, and compliance.

Development & Implementation

Collaborated with development teams to maintain and troubleshoot HTML templates for compatibility and performance. Assisted in building additional dynamic templates and helped establish a national library of branded assets for consistent use. Contributed to reusable content blocks, including dynamic footers, office-specific disclaimers, and CASL-compliant legal content.

Launch & Adoption

Supported the rollout and adoption of the new system across regions, ensuring successful use in the Canadian market. Contributed to stakeholder training on templates, dynamic features, and compliance standards. Participated in establishing governance processes for template maintenance and updates.

Post-Launch Optimization

Monitored performance and provided ongoing support for stakeholders. Collected feedback to help refine templates and processes. Contributed to continuous improvements for dynamic content delivery and compliance management.

Organic Social Media Strategy

Created and maintained a content calendar covering multiple platforms.Developed campaign-specific posts aligned with brand voice and product messaging.Executed content distribution across social channels to maximize engagement.Monitored performance metrics (likes, shares, engagement rate, website traffic) and adjusted content strategy accordingly.Result: Organic social media efforts drove 89.47% increase in website traffic.

Email Marketing Planning and Execution

Designed internal and external email campaigns targeting key segments. Developed campaign workflows, including automated sequences and personalized messaging. Conducted QA and optimization for HTML and mobile-friendly emails. Analyzed open rates, CTR, and conversions to refine ongoing campaigns.

Social Media SEO and Optimization

Conducted keyword research relevant to products and services. Implemented SEO best practices in social media posts, including keyword-rich captions and hashtags. Optimized video content and social profiles to improve visibility in search results.

YouTube Channel Optimization

Developed a YouTube optimization strategy involving multiple video assets and social promotion. Structured video metadata (titles, descriptions, tags) to target strategic keywords, e.g., “Dock leveler.” Promoted content across social channels to drive traffic to the channel. Result: Achieved #1 ranking for “Dock leveler”, surpassing competitors like Rite-Hite.

Google My Business (GMB) Optimization

Conducted full GMB content audit to identify outdated or missing information. Optimized business information, photos, and posts to improve local search visibility. Implemented Google review audit and growth strategy to enhance reputation and SERP presence. Regularly updated GMB posts to ensure new content appeared in search results.

Digital Optimization Strategy

Integrated SEO, social media, email, and GMB optimization into a cohesive digital strategy. Tracked website analytics to measure impact on traffic, engagement, and conversions. Adjusted content, messaging, and distribution channels based on performance data.

Performance Monitoring and Reporting

Used analytics tools to monitor campaign success across all channels. Provided regular reports on KPIs such as website traffic, email engagement, and keyword rankings. Applied insights to continuously improve future campaigns and digital presence.

Led national email newsletter program targeting the top 30 landlord companies (1:1), ensuring tailored messaging and high engagement.

Oversaw creation, scheduling, and delivery of marketing campaigns using Real Time Marketing.

Managed audience segmentation (1:few), targeting, journey mapping, and A/B testing to optimize open rates, click-throughs, and overall campaign performance.

Monitored campaign analytics and results, providing actionable insights to enhance future communications.

Conducted content audits and optimized messaging to maximize site metrics and visitor engagement.

Scope:

Migrate major service lines from a custom internal system to SharePoint. Build a new back-end structure and front-end page templates. Create content libraries for internal teams. Implement secure access controls for team-specific content. Provide training and documentation on SharePoint tools.

Key Actions:

Plan and execute CMS migration for all major service lines. Design and implement back-end architecture and front-end templates. Develop content libraries tailored to team needs. Configure security and permissions so teams can access only their content. Conduct training sessions and prepare user documentation for SharePoint tools.

Deliverables:

Fully migrated intranet on SharePoint. Structured content libraries with secure access. Front-end page templates and back-end framework. Training materials and user documentation.

Outcome/Impact:

Streamlined intranet management and team collaboration. Enhanced content security and accessibility. Increased user adoption and proficiency with SharePoint tools.