Regional Marketing & Graphic Design Coordinator (2016–2018)Brand Consistency Support
Assisted in maintaining brand standards across materials, helping ensure cohesive messaging in all communications. Learned to balance creativity with brand guidelines.
Co-op Marketing Assistance
Supported the expansion of partner advertising programs by helping design materials and coordinate with local partners. Gained experience in collaborative marketing.
Digital Campaign Support
Helped set up and monitor email campaigns, Google Ads, and Facebook ads under supervision. Learned to track basic performance metrics like clicks and engagement.
Social Media Content Contribution
Assisted in creating and scheduling social media posts to grow brand awareness. Observed how content strategy impacts audience growth over time.
Production & Design Assistance
Supported the creation of marketing materials, from initial drafts to final edits. Learned about print and digital production workflows.
Vendor Coordination Support
Helped manage timelines with suppliers, gaining experience in project coordination and asset delivery.
FAQ
Can you describe a time when you had to balance creativity with brand guidelines? How did you ensure consistency while still making the content engaging?
In my previous role, I assisted in maintaining brand standards across marketing materials, ensuring cohesive messaging in all communications. For example, when contributing to social media content or designing co-op marketing materials, I followed established brand guidelines for tone, visuals, and messaging. However, I also looked for opportunities to introduce fresh, engaging elements—such as adapting visuals for different platforms or suggesting new post formats—while staying within brand parameters. This approach helped maintain consistency while keeping the content dynamic and appealing to our audience.
How have you supported digital marketing campaigns, and what metrics did you track to measure success?
I assisted in setting up and monitoring digital campaigns, including email marketing, Google Ads, and Facebook ads under supervision. My responsibilities included basic campaign setup, scheduling, and performance tracking. I learned to monitor key metrics like click-through rates (CTR), engagement levels, and conversions to assess effectiveness. For example, if an email campaign had a low open rate, I would note possible factors like subject line or timing and suggest adjustments. This hands-on experience helped me understand how data-driven decisions improve campaign performance.
Can you share an example of how you collaborated with partners or vendors in a marketing project? What challenges did you face, and how did you handle them?
While supporting co-op marketing programs, I helped coordinate with local partners by designing promotional materials and ensuring timely asset delivery. In one instance, a vendor had delays in printing materials, which risked pushing back a campaign launch. I proactively communicated with both our internal team and the vendor to adjust timelines, prioritize key assets, and find a solution that kept the project on track. This experience taught me the importance of clear communication, adaptability, and problem-solving in vendor coordination.