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Content Strategy

Planed and executed complete brand content strategy. Led creation and planning of content calendar and managed all assets for social media, website and email campaigns. Built Webinar program to onboard new vendors and provide essential updates.Worked closely with Sales and Engineering teams to produce all product collateral.Cross-Platform Campaign Management. Executed multi-channel marketing initiatives across bluegiant.com, social media, YouTube, Meta, LinkedIn and industry platforms (ARCAT/Spec Wizard). Optimized channel performance through strategic keyword research and consistent content production, achieving first-page search rankings

Blue Giant University

Goal: Streamline the production of printed materials and online coursework to improve attendee engagement. Success measured by: Attendee completion rates and post-event feedback; goal achieved with a 20% increase in course participation YOY.

ProMat Events Marketing

Goal: Enhance brand visibility through digital/traditional assets and stand design. Success measured by: Lead scans at the event and post-event conversions; goal achieved with a 15% rise in qualified leads.

B2B Lead Nurturing Program

Goal: Automate audience-specific marketing for better lead nurturing. Success measured by: Email open rates and lead progression; goal achieved with a 25% improvement in nurture sequence engagement.

Vendor Digital Channel Alignment

Goal: Ensure brand consistency across vendor platforms. Success measured by: Vendor compliance audits and asset adoption rates; goal achieved with 100% of vendors using updated collateral.

bluegiant.com Overhaul & SEO Growth

Goal: Drive organic traffic and improve SERP rankings. Success measured by: Traffic volume and lead conversions; goal achieved with 186.6% YOY traffic growth and 15.6% more marketing-qualified leads.​ ARCAT Website & Spec Wizard Optimization Goal: Boost platform reach to influence buyer consideration. Success measured by: Traffic growth and time spent on spec tools; goal achieved with a 30% increase in user engagement.

FAQ

How do you approach developing a content strategy that aligns with both brand goals and audience needs?

A successful content strategy starts with understanding the brand’s objectives and the target audience’s pain points. In my experience, I led the creation of a full-fledged content strategy by:

  • Developing a structured content calendar to ensure consistent messaging across social media, website, and email campaigns.

  • Collaborating with Sales and Engineering to produce product collateral that resonated with both technical and non-technical buyers.

  • Implementing a Webinar program to onboard vendors and provide updates, ensuring engagement through valuable, audience-specific content.
    By aligning content with business goals (e.g., lead generation, vendor enablement) and optimizing based on performance metrics (e.g., engagement rates, conversions), I ensured the strategy remained dynamic and results-driven.

Can you share an example of how you’ve improved engagement through multi-channel campaign management?

In managing cross-platform campaigns for Blue Giant, I executed initiatives across bluegiant.com, social media (LinkedIn, Meta), YouTube, and industry platforms (ARCAT/Spec Wizard). Key tactics included:

  • Strategic keyword research to optimize content for SEO, achieving first-page search rankings.

  • Consistent content production tailored to each platform (e.g., LinkedIn for B2B thought leadership, YouTube for product demos).

  • Performance tracking to refine messaging—resulting in a 186.6% YOY traffic increase and 15.6% more marketing-qualified leads.
    For events like Blue Giant University, I streamlined digital and print materials, boosting course participation by 20% YOY through better attendee engagement strategies.

How do you measure the success of lead nurturing and automation programs?

  • Automated audience-specific email workflows, leading to a 25% improvement in nurture sequence engagement.

  • Tracked open rates, click-through rates (CTRs), and lead movement through the sales funnel to refine messaging.
    Similarly, for ProMat Events Marketing, success was measured by lead scans and post-event conversions, which increased by 15% due to optimized digital/traditional assets and stand design. The key is tying each initiative to clear KPIs (e.g., traffic growth, vendor compliance, engagement rates) and iterating based on data.