collierscanada.com: Homepage redesign
Led homepage redesign project managing UX agency partnerships and internal development teams to implement conversion-focused layouts. Executedon-page/off-page SEO strategy, A/B testing protocols, and content management system migration while maintaining business continuity.
Colliers Talks: Podcast Program
Launched national podcast program and webinar series to establish thought leadership positioning in the commercial real estate sector. Built complete content ecosystem including pre/post-event promotion, digital asset management, and performance analytics achieving 75% year-over-year engagement increase.
Account-Based Marketing Program Leadership
Led targeted ABM initiative focused on top 30 landlord segment companies to build brand trust and drive engagement. Developed nurturing strategy including educational webinars, podcast content, and email campaigns resulting in 113% subscription growth and strengthened relationships with key accounts.
Demand Generation Campaign Execution
Implemented multi-channel demand generation strategy combining AI chatbot integration, live chat deployment, and conversion optimization. Delivered 19% increase in marketing qualified leads and 312% page traffic growth through strategic landing page development and user journey optimization.
FAQ
What key results have you achieved in digital marketing?
At Colliers International, I delivered strong growth across multiple channels. I achieved a 312% increase in website page visits through homepage redesign and SEO optimization. I also implemented AI chatbots nationally, resulting in a 19% boost in lead conversions. Additionally, I built our thought leadership program with podcasts and webinars that drove 75% increased engagement, and my multi-channel subscription campaigns delivered 113% growth.
How do you handle complex marketing technology implementations?
I've successfully led major tech projects like our national CMS migration from legacy systems to SharePoint, coordinating with UX agencies, developers, and business units. I also rolled out AI-powered lead generation tools nationally, managing vendor selection and user training. My approach focuses on clear timelines, strong stakeholder communication, and thorough testing before rollouts. I'm experienced with enterprise platforms like GA4, SEMrush, and Hootsuite.
Tell me about your leadership and project management experience.
My Answer: I manage both direct reports and cross-functional teams on national marketing initiatives. I led our homepage redesign project coordinating multiple stakeholders, and managed our podcast program launch including vendor relationships and campaign execution. My leadership style focuses on clear communication, goal-setting, and ensuring teams have the resources they need. I believe in leading by example and maintaining a collaborative but results-driven approach.