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Corporate Social Media Paid Account Optimization

Corporate Social media Paid account optimization. This initiative included thorough content review. Advertisement spent review, audit and reevaluation. We’ve changed the type of ads running, switched from still image to motion graphics and video ads. Established remarketing (custom audience) advertising process, determined the best advertising schedule (based on analytics reports)The initiative resulted in 56.37% growth of ad serving and 20.52% decrease of ad spent for one month advertising period.

Client Advertising Campaigns (Real Estate)

Develop, Run and report comprehensive advertising campaigns for existing listings/client. We’ve built a packaged marketing plan for each individual client to promote the property. This included strong web advertising push (Facebook, Instagram and Google ad-words) as well as traditional marketing efforts (Printed Flyers, Brochures, Postcards, weekly newspaper ads). Reports were served weekly.

Luxury Property Promotion

Goal: Elevate high-end property visibility via integrated digital/print channels. Success measured by: Inquiry volume and client retention; deployed e-newsletters, custom print magazines, and premium digital ads to position listings as exclusive.

FAQ

How do you optimize paid social media accounts to improve ROI?

  1. Audit & Analysis – Review existing ad performance, targeting, and spending to identify inefficiencies.

  2. Creative Refresh – Shift from static images to motion graphics/video ads, which typically yield higher engagement.

  3. Audience Refinement – Implement remarketing (custom audiences) to re-engage past visitors.

  4. Ad Scheduling – Use analytics to determine the best-performing times for ad delivery.

  5. Budget Reallocation – Shift spend toward high-converting campaigns.

Result Example: In one case, this approach led to a 56.37% increase in ad serving while reducing ad spend by 20.52% in a single month.

How do you structure a real estate advertising campaign for maximum exposure?

A successful real estate campaign requires a multi-channel strategy:

  1. Digital Advertising – Strong Facebook, Instagram, and Google Ads push with targeted demographics (e.g., location, income, interests).

  2. Traditional Marketing – High-quality print materials (flyers, brochures, postcards) and newspaper ads for local reach.

  3. Packaged Marketing Plans – Customized per property (e.g., luxury homes vs. commercial listings).

  4. Weekly Reporting – Track KPIs (clicks, inquiries, conversions) and adjust strategies in real time.

This ensures broad yet targeted visibility, increasing inquiries and sales opportunities.

How do you effectively promote luxury properties to high-net-worth buyers?

Luxury property marketing demands an exclusive, high-touch approach:

  1. Premium Digital Ads – High-quality visuals, targeted to affluent audiences via LinkedIn, Instagram, and niche platforms.

  2. E-Newsletters & Print Magazines – Curated content showcasing exclusivity (e.g., custom magazines for high-end buyers).

  3. Multi-Channel Integration – Combine digital ads with luxury print collateral for a cohesive brand experience.

  4. Success Metrics – Track inquiry volume and client retention rates to measure prestige positioning.

This strategy enhances perceived value, attracting serious buyers and maintaining long-term client relationships.